Today I wanted to share some thoughts with you of brands that are going forward on social media. In the past few years, marketing using social media has significantly grown. At the beginning, Facebook was just a website for college students to find their friends and chat with them. Now every big brand has a Facebook page and uses it to advertise its products and services. It is also a new and innovative way of connecting with customers in a way that was impossible just ten years ago. There are so many ways a company can promote itself on social media; there is Facebook and Twitter, Pinterest, the whole blogosphere and Instagram. Let me give you some examples:
- Starbucks is one of the best known brands serving coffee all around the world. Starbucks frequently creates social media events (such as “Tweet a coffee”) and provides giveaways and responds to their customers on Facebook. Some companies think that just having a Facebook page will be enough to advertise their products and services. However, if the company will just post and won’t listen to their customers or engage them, they might lose interest really fast.
- Another brand that uses social media well is Popchips. Popchips is a brand created by Keith Belling who wanted to create a healthier alternative to fried and greasy potato chips. What Popchips does well is posting and speaking to their fans in a fun, casual way. Even though they can joke around, they are still very professional. Popchips also engages with their customers, answers their comments and engages in outdoor activities (where you can win Popchips as well!)
- Even though it is not a health related brand, I would still like to mention Domino’s Pizza to you. What they recently came up with is an app you can order a pizza using your phone or tablet. This is really interesting, since there are many apps that allow you to order your food from many different restaurants; however Domino’s came up with its own app. It will definitely attract more customers, since the app has amazing reviews. Any other healthy restaurants could pick up this idea and make take-out ordering even simpler and easier for the customers.
Do you know any other companies that are doing well on social media? Any new companies that perhaps just entered the market and you can see them grow?
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